The FIAT Brand to Bring a Splash of Color to LA Auto Show
FIAT — Life is Best When Driven. The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement.
That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.
FIAT Brand North America will bring a splash of color to this year’s Los Angeles Auto Show by commissioning noted Italian artist Nicola Verlato to paint an Italian masterpiece, inspired by one of the most recognized fresco works of the Renaissance era, inside a Fiat 500L.
Verlato will paint his masterpiece, which will pay homage to elements of Michelangelo’s work inside the Sistine Chapel, using the ceiling of the all-new Fiat 500L as his canvas.
The artist will work Nov. 20-25 on the showroom floor. The vehicle will be on display for the remainder of the LA Auto Show, which runs through Dec. 1.
The red Fiat 500L with a tan/dark gray interior will be specially reconfigured and prepped for the project, including the installation of a special fiberglass ‘ceiling’ (specially coated to absorb paint) replacing the vehicle’s headliner.
In addition, the seats have been removed, and a special floor has been created to allow Verlato to move and swivel as he paints on his back, in the style reminiscent of Michelangelo and other artists who worked during the Renaissance era.
Nicola Verlato, born in Verona, Italy, spent his childhood summers painting in the studio of a nearby monastery. At the age of 15, he had his first show. He studied at the University of Venice where he honed his skills in drawing, painting and other disciplines.
Soon after, he gained recognition in Milan and later relocated to New York and then Los Angeles.
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