Mercedes-Benz posts strongest August performance ever with 18.7% growth
Last month, Mercedes-Benz sold 108,417 vehicles, which is more than in any other month of August to date. Since the start of the year, the brand grew its unit sales by 9.3%, reaching a new record of 919,644 units. Thus Mercedes-Benz grows faster than any other premium brand.
Strong growth in August was ensured primarily by the new E-Class with a sales plus of 29.9%. The compacts and SUVs from Mercedes-Benz continued to post strong increases. In nearly all markets of Europe Mercedes-Benz reported double-digit growth rates and gained market shares in August
In Europe, Mercedes-Benz delivered 43,523 vehicles to customers in August, this is12.0% more than in the same month of the previous year. The brand with the star gained market shares in almost all markets and is thus the fastest growing premium manufacturer in Europe.
The Stuttgart-based automotive manufacturer posted particularly high sales increases in the UK (+29.3%), Belgium (+20.9%), Russia (+21.5%) and Turkey (+65.7%). Mercedes-Benz also posted a strong increase in the declining domestic market (total market -5.5%): At 21,376 units the brand sold 11.5% more vehicles in August than in the same month of the previous year, reaching a double-digit market share (10.5%). Mercedes-Benz is thus the premium manufacturer with the most registrations in Germany once again.
In August, Mercedes-Benz again saw double-digit growth in the USA and China (incl. Hong Kong). In Germany, the USA and Japan, the Mercedes-Benz continued to be the most registered premium manufacturer since the beginning of the year.
August 2013 | Change in % | Per August 2013 | Change in % | |
Mercedes-Benz | 108,417 | +18.7 | 919,644 | +9.3 |
smart | 5,710 | -5.2 | 65,256 | -6.4 |
Mercedes-Benz Cars | 114,127 | +17.2 | 984,900 | +8.1 |
Sales in the Markets | ||||
Europe | 43,523 | +12.0 | 425,611 | +6.3 |
– thereof Germany | 21,376 | +11.5 | 168,205 | +0.0 |
NAFTA | 27,903 | +20.5 | 216,432 | +12.0 |
– thereof USA | 24,761 | +20.5 | 190,359 | +13.0 |
Asia/Pacific | 32,453 | +28.6 | 241,547 | +11.6 |
– thereof Japan | 4,067 | +37.0 | 31,606 | +28.2 |
– thereof China | 18,087 | +27.3 | 135,531 | +6.1 |
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