Every auto dealer should take full advantage of the marketing potential of mobile technology.
Give me a few minutes to explain how you can keep, if not gain your competitive edge, through mobile devices in the era of digital marketing.
Prospective car buyers obviously own a smartphone so it is naive to ignore this channel when you are trying to expand your dealership’s market influence. Eric Schmidt of Google said that mobile internet is growing faster than predicted, about 8 times faster than web adoption did back in 1990s.
Mobile apps such as kbb, edmunds, and topcar have been downloaded by many car buyers who desire unbiased price comparison and guide prior to purchasing a car. Car loan calculators apps such as roadloans and ezloan pro are equally enjoying this popularity. In line with these trends, your smart direct marketing approach should include at least one or all of these 5 mobile technology:
1. Mobile Website.
A mobile-friendly website is a neccessity – you must have heard about it many times. Pay a web designer to make your site’s content easy to scroll and read through mobile phone browsers. You can have a responsive website at a nominal expense and enjoy more visibility among consumers who are frequently on-the-go.
2. QR Codes.
When scanned, QR codes can provide on-demand access to specific car information customers want. Ford Lebanon and Toyota Japan capture leads, gain traffic through web redirect function, inform consumers about vehicle promotions through QR codes. Explore the service that best helps your dealership and speak to a programmer to incorporate it on the QR codes you will provide prospective buyers.
3. SMS Marketing.
Text messaging as a form of marketing campaign is less costly than a snail mail. What you need is just a short code that consumers can subscribe to. When they enter the codes, they automatically get offers and other special services. Mine information about your target customers and send customized messages to prospective buyers.
4. Google Mobile Ads.
A cheaper way of advertising your brand is through mobile ads by Google. The search giant has brilliant engineers who know how to tailor your ads design and content to win new customers and generate leads.
5. Mobile Apps.
Most smartphone users spend 80% of their time using apps. If you want an app version of your website or an app that redirects your customers to your company website, you can hire a developer to handle technical part. Include the following details on your website’s mobile app version: new and pre-owned vehicle inventory inclusive of details such as price,model,year, appointment request, maps and directions, easy-to-click phone access, etc.
Is mobile marketing just a fad or is it here to stay? If you believe its power to increase buying rates, you are free to explore these suggestions and revolutionize your direct marketing approach. Make mobile technology work harder and more effectively for you.
Source: Article written by Cameron Wynter
