Chevrolet Debuts as a Top Global Green Brand
Chevrolet makes its debut on Interbrand’s 2014 Best Global Green Brands report, ranking No. 32. The report, produced by the world’s leading brand consultancy, Interbrand, measures market perception and actual environmental performance of a company and its products.
Interbrand cited Chevrolet’s vehicles and how they are made, as well as governance, as standout items in its environmental performance. According to the report, Chevrolet sets leadership for sustainability at the highest levels of the company and makes public commitments to reduce its carbon footprint.
Since launching the Cruze less than four years ago, Chevrolet’s share of small, compact and mini car segments has tripled. Nearly half of Spark, Sonic and Cruze buyers were new to Chevrolet
Chevrolet’s most aggressive product transformation in its history resulted in record global sales in 2013, with nearly 5 million units. Beyond reducing the environmental impact of its manufacturing facilities through increased renewable energy or landfill-free initiatives, the brand is impacting communities across the U.S. with its voluntary carbon-reduction initiative. Chevrolet has supported many projects such as enabling colleges to reinvest in clean-energy technologies to helping truckers avoid idling their engines at rest stops.
Interbrand conducts consumer research to capture public perception of a brand’s sustainable or green practices and compares that to publicly available sustainability performance data provided by Deloitte. The top green brands are selected from Interbrand’s 100 Best Global Brands report, in which Chevrolet ranks No. 89.
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