BMW Group sales in May continue record year
Deliveries of BMW, MINI and Rolls-Royce brand vehicles increased 6.8% to total 177,741 in the last month, making it the best May ever (prev. yr. 166,381). A new sales record was also reached in the year-to-date with a total of 826,865 vehicles delivered in the first five months of the year (prev. yr. 770,012 / +7.4%).
Sales of BMW brand vehicles rose 10.0% in May with a total of 153,023 vehicles being delivered to customers (prev. yr. 139,142). Sales for the year-to-date climbed 10.9% to 722,129 (prev. yr. 651,152).
The new BMW 2 Series, which has been on sale since March, continued its strong start with sales-to-date reaching 7,842. Sales of the BMW 3 Series show continued growth with a total of 193,866 sold in the year-to-date (prev. yr. 189,830 / +2.1%).
The BMW 4 Series, which was launched on the market last October, reached a total of 35,253 units delivered in the first five months of the year. Customer demand for the BMW 5 Series, which continues to lead its segment worldwide, jumped 10.6% in May (33,213 / prev. yr. 30,027) with sales so far this year up 5.5% to total 155,733 (prev. yr. 147,551). The BMW 6 Series also recorded a solid rise in sales in the year-to-date with 11,812 vehicles delivered to customers (prev. yr. 10,765 / +9.7%).
Customer demand for the BMW X models continues to show solid growth. Sales of the BMW X1 increased by 4.9% in the first five months of the year with 67,391 units sold (prev. yr. 64,235), whilst the BMW X3 saw a 10.5% increase in demand (69,115 / prev. yr. 62,545). The BMW X5, which founded the Sports Activity Vehicle segment in 1999, continues to be very popular with customers. Sales of the third generation of the X5, which has been on the market since November 2013, climbed 62.5% in May, with a total of 12,382 units delivered to customers (prev. yr. 7,619), bringing the year-to-date sales to a total of 55,136 (prev. yr. 43,002 / +28.2%).
Sales of the BMW i3 continue to be positive with a total of 4,154 delivered in the first five months of 2014.
Continuing its strategy of balanced sales growth worldwide, the BMW Group increased sales in all three major sales regions in the first five months of 2014.
Asia saw deliveries of BMW and MINI models increase by 19.7% to 264,094 vehicles (prev. yr. 220,576) in the year-to-date. In mainland China, sales rose 24.6% to 184,823 (prev. yr. 148,319). Sales continue to show double-digit growth in South Korea, where 18,221 vehicles were delivered in the first five months of the year (prev. yr. 15,330 / +18.9%). In the year-to-date, Japan saw growth of 7.2% (25,210 / prev. yr. 23,517).
A total of 178,126 BMW and MINI vehicles were delivered to customers in the Americas in the year-to-date (prev. yr. 171,636 / +3.8%). In the USA, sales in the first five months of 2014 rose 4.9%, with a total of 145,957 vehicles delivered to customers (prev. yr. 139,142). In Brazil, 6,979 vehicles were delivered to customers (prev. yr. 6,013 / +16.1%) and sales in Mexico rose 6.7% to 5.620 (prev. yr. 5,269).
BMW Group sales in May 2014 at a glance
In May 2014 | Compared with previous year | Up to/including May 2014 | Compared with previous year | |
BMW Group Automobiles | 177,741 | +6.8% | 826,865 | +7.4% |
BMW | 153,023 | 10.0% | 722,129 | +10.9% |
MINI | 24,373 | -9.6% | 103,158 | -12.4% |
BMW Motorrad | 14,088 | +7.7% | 59,151 | +12.9% |
Source BMW Media Press, please read more.