BMW Group records best sales ever in July
Sales of BMW Group vehicles achieved a new high for the month of July with a total of 163,959 vehicles delivered worldwide, an increase of 7.6% over the same month last year (prev. yr. 152,351). Global sales for the year-to-date are also the best ever with 1,184,170 vehicles delivered to customers in the first seven months of the year (prev. yr. 1,106,852 / +7.0%).
Global sales of BMW brand vehicles rose 8.4% to 139,399 units in July (prev. yr. 128,596), bringing the year-to-date total to 1,025,747 – it’s the first time the brand has sold over a million vehicles this early in the year (prev. yr. 932,823 / +10.0%).
Many model segments show steady rates of growth. Deliveries of the top-selling BMW 3 Series rose to 271,720 in the year-to-date (prev. yr. 255,745 / +6.2%) and the newly introduced BMW 4 Series posted sales of 57,524 units in the same period.
Sales of the BMW 5 Series rose by 7.4% in the first seven months of the year, with a total of 223,587 cars delivered (prev. yr. 208,093).
Sales of the X family continue to grow: July saw the first customer deliveries of the all-new BMW X4 and a total of 1,296 were sold in its first month with customer demand for the vehicle high. The spectacular growth in sales of the BMW X5 continues with sales in the year-to-date climbing 31.4% to 79,537 (prev. yr. 60,544).
The BMW Group made gains on all continents
In Asia, the company delivered 373,594 BMW and MINI brand vehicles in the first seven months of the year, an increase of 17.2% compared to July last year (prev. yr. 318,821). Strong double-digit growth continues to be recorded in mainland China, where sales for the year-to-date are up 21.8% to a total of 261,919 vehicles (prev. yr. 214,994). Another market in the region showing particularly strong growth is South Korea, where deliveries for the same period totalled 25,736 vehicles (prev. yr. 22,053 / +16.7%).
Sales of BMW and MINI vehicles continued to grow steadily in the Americas. Year-to-date, the region posted a sales plus of 3.6% with a total of 259,658 vehicles delivered (prev. yr. 250,517). In the USA, sales for the first seven months of the year totalled 213,754 vehicles, an increase of 5.4% on the same period in 2013 (prev. yr. 202,780).
In Europe, BMW Group sales grew 2.8% since the beginning of the year, with 513,707 BMW and MINI vehicles delivered to customers (prev. yr. 499,902). July saw solid growth in Great Britain – the company’s fourth largest market – where sales increased 9.3% (12,920 / prev. yr. 11,825). Year-to-date, sales increased 2.5% to a total of 111,261 vehicles (prev. yr. 108,578). The home market in Germany grew strongly in July, where registrations of BMW and MINI vehicles increased 8.7% to 23,646 vehicles.
BMW Group sales in/up to July 2014 at a glance
| July 2014 | Compared to previous year | Year-to-date | Compared to previous year | |
| BMW Group Automobiles | 163,959 | +7.6% | 1,184,170 | +7.0% |
| BMW | 139,399 | +8.4% | 1,025,747 | +10.0% |
| MINI | 24,259 | +3.2% | 156,154 | -9.4% |
| BMW Motorrad | 11,661 | +3.7% | 82,639 | +8.5% |
One year after the international premiere of the all-electric BMW i3, sales of the megacity vehicle rose to 6,620 in the year-to-date.
Source BMW Group.
