BMW Group sales growth increases further in September
Total BMW brand sales for the first three quarters of the year rose 2.2% to 1,601,397 units. In the month of September, a total of 210,427 BMW vehicles were delivered to customers (+4.8%). The BMW X3 (+74.0%) and BMW X4 (+43.4%), in particular, posted high double-digit growth in the year to date. Within six months of its introduction onto the market, 25,125 new BMW X7 luxury-class SAVs have already been delivered to customers around the world.
Sales of BMW Group electrified models increased by 10.1% in September to 16,035 units – due in part to the new BMW 330e*. BMW i sales for the month of September rose 23.9% to 4,148 units. Sales of the MINI Cooper S E Countryman ALL4* plug-in hybrid climbed 35.9% in the first nine months of the year to reach a total of 11,996 units.
The BMW Group intends to have one million electrified vehicles on the roads by the end of 2021. The company expects to have delivered a total of half a million fully-electric and plug-in hybrid BMW and MINI vehicles to customers by the end of this year. The BMW Group also plans to offer 25 electrified models by 2023 – more than half will be fully electric.
MINI brand sales reached 37,786 units worldwide in September: an increase of 2.9%. In a highly competitive segment and with a focus on profitable sales development, year-to-date sales totalled 261,024 units (-1.8%). With growth of almost 20%, the MINI Countryman, a popular all-rounder, strongly contributed to higher brand sales in September.
Sales growth continued at Rolls-Royce, with a total of 3,777 Rolls Royce motor cars delivered to customers across the globe (+42.0%) in the year to date. Growth was seen in every region worldwide, with sustained demand for all model families. Sales of Wraith, particularly in Black Badge variant, performed especially well during the period. Exceptional customer demand for Cullinan continues and has resulted in a strong order book, filled well into the first quarter of 2020. The marque remains on track for a strong year in 2019.
BMW Motorrad posted solid sales growth and was able to maintain the same high level as the previous year. In the first three quarters of 2019, a total of 136,932 motorcycles and maxi scooters were delivered to customers around the globe (+8.0%). In September, 15,834 units (+12.1%) were sold worldwide.
BMW and MINI sales in the regions/markets
The BMW Group increased sales in its three main sales regions in September: Europe (+4.4%), the Americas (+4.0%) and Mainland China (+5.8%). For the first time, more than half a million vehicles were sold in Mainland China in the first three quarters of the year. Due to the success of BMW X vehicles and the new BMW 3 Series Sedan, the BMW brand’s September sales were 6.0% higher year-on-year in the US. In Germany, due to model changeovers in the compact segment, the BMW Group posted negative growth for September (24,445 units/-15%**). In the year to date, the BMW Group reported a 3.6% increase in sales, with 240,009 vehicles sold in the German market.
In a global market environment that continues to be volatile and highly competitive, the company expects to achieve a slight increase in sales for the full year and remains committed to its strategy of prioritising profitability over volume.
BMW & MINI sales at a glance
| September 2019 | Compared with previous year % | YTD 09/2019 | Compared with previous year % | |
| Europe | 118,600 | +4.4 | 808,689 | -0.8 |
| – Germany** | 24,445 | -15.0 | 240,009 | +3.6 |
| – UK | 37,517 | -1.5 | 177,126 | -2.4 |
| Asia | 84,302 | +5.2 | 680,097 | +6.7 |
| – China (Mainland) | 63,083 | +5.8 | 526,017 | +14.4 |
| – Japan | 7,999 | -15.8 | 55,309 | -1.7 |
| Americas | 40,494 | +4.0 | 333,583 | -0.5 |
| – USA | 30,972 | +5.5 | 260,180 | +0.4 |
| – Latin America | 4,807 | -1.3 | 39,880 | -1.7 |
**Provisional registration figures
BMW Group sales in/YTD September 2019 at a glance
| September 2019 | Compared with previous year % | YTD 09/2019 | Compared with previous year % | |
| BMW Group Automotive | 248,684 | +4.6 | 1,866,198 | +1.7 |
| BMW | 210,427 | +4.8 | 1,601,397 | +2.2 |
| MINI | 37,786 | +2.9 | 261,024 | -1.8 |
| Rolls-Royce | 471 | +38.5 | 3,777 | +42.0 |
| BMW Group electrified*** | 16,035 | +10.1 | 96,570 | -1.0 |
| BMW Motorrad | 15,834 | +12.1 | 136,932 | +8.0 |
***fully-electric and plug-in hybrid BMW and MINI vehicles
