All-new 2014 Toyota AYGO (A-segment)
When the first generation AYGO was launched in 2005, expectations were very high. Not only was it Toyota’s first model in the compact city car segment, it was also the result of a new joint-venture with PSA, with the cars specifically developed for Europe and being produced at the new TPCA (Toyota Peugeot Citroën Automobile) factory in Kolin, Czech Republic.
The AYGO’s main challenges were to attract young, urban-based customers, and to bring more emotion and a greater sense of playfulness to the Toyota brand.
With new colours introduced every year, regular special editions in local markets and major product updates in 2008 and 2012, AYGO remained fresh throughout its lifecycle.
Total sales of more than 760,000 units, and customer conquest and brand loyalty ratings well above those of the average A-segment car, indicate that the original AYGO performed very well and managed to live up to the expectations.
New AYGO is equipped with an improved version of Toyota’s award-winning 3-cylinder, 1.0 litreVVT-i petrol engine. Still one of the lightest engines in its class, this remarkable unit incorporates numerous revisions that enhance performance and help deliver class-leading fuel efficiency and CO2 emissions.
With new AYGO now ready for its first customers, Chief Engineer Terai is a happy man: “I wanted to avoid the traditional compromises of the A-segment, by creating something that I could be truly proud of. When I look at the car now, it makes me smile and fall in love, so I feel I have succeeded.” It’s Toyota’s hope that the smiles don’t just end there, and that new AYGO can bring a sense of irreverent fun to drivers and passengers alike.
The main theme for the interior design is provided by the trapezoidal centre console, the design of which is mirrored throughout the cabin in such elements as air vents, door trim and the gear lever surround.
The console supports a wide dashboard with a matt anti-glare finish, framed by sleek A-pillars designed to increase driver visibility. The instrumentation features a concentric ring meter design. Permanently lit, it incorporates a central multi-information display with a large font for optimum legibility.
The challenge was to ensure that customer choice remained as clear and simply structured as possible. To accomplish this, customisation was built on 4 pillars: Diversity, Simplicity, Affordability and Availability.
Thanks to a straightforward range of 3 grades, 3 special edition vehicles (which will be renewed on a regular basis), and 2 exterior and interior packs, customers will have a clear understanding of the many possibilities this simple customisation structure gives them to create the car of their choice.
With its Pop Orange body colour, piano black details and 15 inch bi-spoke glossy black alloys, ‘x-cite’ is the enfant-terrible of the new AYGO range. The most extrovert variant, it adds a sporty touch to the range.
‘x-clusiv’ brings an additional level of sophistication to new AYGO through the combination of a Midnight Black body colour and Super Chrome detailing.
No other group of motorists is as loyal to the petrol engine as the A-segment, where it is chosen by 90% of customers. With its comprehensively revised version of Toyota’s award-winning 3-cylinder engine, new AYGO provides the ideal balance of response and efficiency that they’re looking for.
Engine power has been boosted to 51 kW (69 DIN hp) at 6,000 rpm. Torque output has been significantly increased to 95 Nm at 4,300 rpm, with 85 Nm of torque now available from as little as 2,000 rpm. New AYGO will accelerate from 0-100 km/h in 14.2 seconds, and on to a top speed of 160 km/h.
New AYGO comes in both standard and Eco-versions. The latter benefits from a longer 4th and 5th gear, low Rolling Resistance Coefficient (RRC) tyres, Toyota’s Stop & Start system and aerodynamic improvements.
The standard version achieves a drop in fuel consumption from 4.4 to 4.1 l/100 km, which translates into a 7 g/km drop in CO2 emissions to just 95 g/km. The Eco unit does even better, with fuel economy of 3.8 l/100 km and CO2 emissions of 88 g/km.
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Source Toyota Europe. Please read more information on source.
