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Volvo Trucks: 2013 All-new Volvo FMX
“Volvo Trucks – The Hook – The president of Volvo Trucks puts his neck on the line in his own breathtaking stunt. No trick filming.
Just Claes Nilsson, testing the robustness of the new Volvo FMX. Would you dare? This is the first video releases from VOLVO Trucks, and more will follow.
Volvo XC60 : Lune – Leave the world behind
Leave The World Behind was the first song that Swedish House Mafia wrote.
Discover the new Volvo X60, in my opinion one of the most versatile SUVs out there. Some of you may notice a slight resemblance to the new VW Touareg 2013. But Volvo is a unique car and in this spot is promoted as a Swedish car should be. Check out one of the most chill out car commercials. It is about leaving all behind, reconnecting with nature, in a style that captures the essence of the North European way of living.
This song started the success-story that lasted until the Ultra House Festival in Miami 24 March this year when Swedish House Mafia played together for the very last time.
“The new Volvo FM will provide drivers with a completely new level of handling and an innovative cab environment. Transport companies will have an efficient truck with increased flexibility,” says Claes Nilsson, President Volvo Trucks.
The Volvo FM is next in line in the rapid renewal of Volvo Trucks’ product range – with the groundbreaking innovation Volvo Dynamic Steering as one of its prominent features.
The Volvo FM will be equipped with Volvo Dynamic Steering, which combines a conventional hydraulic power steering system with an electronically regulated electric motor fitted to the steering gear. The system gives the driver effortless steering at low speeds as well as unbeatable directional stability on the open road.
On-line “Paparazzi” competition
The official launch of the Volvo FM is on March 19, but Volvo Trucks is already giving the public the opportunity to catch a glimpse of it. Starting today, two unmasked trucks will embark on an extensive two-week tour across Europe. The sharpest-eyed “paparazzi” along the route will be rewarded by the Swedish truck maker.
“We want the public to send us the first snapshots of the new truck. The images will be published on a dedicated website and the winners will be invited to an exclusive test drive of the new truck in Gothenburg,” says Jeff Bird, Director Press tests at Volvo Trucks and the project leader of the competition.
Each of the trucks is following a separate route throughout Europe. The two trucks have distinctive stripes to make them stand out from the surrounding traffic. The truck will be launched in Europe on March 19, but it can already be spotted on public roads as part of a competition to be the first to see the new FM.
