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New Fiat 500L Global Advertising Campaign “Mirage”
The FIAT Brand to Debut New Fiat 500L Global Advertising Campaign “Mirage” Featuring Sean “Diddy” Combs
FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.” The advertising campaign, which debuts across television beginning on Thursday, February 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”
In the new commercial, two guys, lost and desperate in the desert, witness two Fiat 500Ls pass by, one with “Diddy” inside, who calls out to them, but they dismiss him as a mirage.
The pair ultimately stumbles upon a desert oasis where an unbelievable party hosted by REVOLT is in full gear. “Diddy” greets them and encouragingly says, “Welcome to the soiree.” However, the pair rejects his invitation to the party, attributing the whole thing again as a mirage, after pointing specifically to the Fiat 500L, believing that “FIAT doesn’t make a four-door car.”
The commercial challenges the notion that the FIAT brand only makes small cars. Further highlighted by the tagline “Unbelievably Big,” the Fiat 500L expands the FIAT showroom, offering the consumer with additional choices that best meets their needs.
Source Fiat, please read more.
Sir Chris Hoy helps Nissan #UniteAndExcite on the road to Rio 2016
Nissan has created a new campaign, with the tagline #UniteAndExcite! Nissan has kicked off its #UniteAndExcite campaign with a high-octane film starring six-time Olympic medallist Sir Chris Hoy.
As the official partner of Team GB and Paralympics GB on the road to Rio 2016, following a deal brokered by Fuse, #UniteAndExcite marks the brand’s commitment to helping athletes achieve their goals and launches with a cinematic film which aims to bring to life the winning combination of innovation, determination and support. The #UniteAndExcite campaign will provide fans with exclusive behind-the-scenes access to athletes’ stories and preparation and news of how Nissan’s innovative technology will enhance performance.
Olympian Sir Chris Hoy and Paralympian Richard Whitehead MBE will be ambassadors for the campaign and mentors for a new generation of Nissan-sponsored British athletes. The campaign kicks off with a film featuring Hoy, which is aimed at bringing to life the winning combination of Nissan’s innovation, each athlete’s determination and the support of the fans under the #UniteAndExcite banner. The campaign will also be supported nationwide in dealerships.
Winter in USA: ‘Winter needs a hero’ by Nissan
The 2014 Nissan Rogue comes standard with a four-cylinder engine that some reviewers say offers adequate power and decent acceleration. However, others write that the 2014 Rogue could use a bit more power. A continuously variable transmission (CVT) is standard, and receives criticism from reviewers, who say that while it performs better at faster speeds, it can be excessively noisy, and it transmits vibrations into the cabin. While critics aren’t fond of the CVT, many note that it helps the Rouge earn excellent fuel economy for the class.
Nissan says it expects the Rogue to get up to 26/33 mpg city/highway. When it comes to the Rogue’s handling, some reviewers say that you can get better driving dynamics with a competitor like the Ford Escape. However, they say the Rogue offers a more comfortable ride than rivals like the Chevrolet Equinox and Toyota RAV4. Test drivers like the Rouge’s strong brakes and say its steering is well-weighted, but numb.
The 2014 Nissan Rogue is the one of the few compact SUVs that seats up to seven when equipped with an available third-row seat.
The Nissan Rogue’s front seats get high marks from reviewers who say its zero-gravity technology reduces fatigue and maintains comfort. Still, critics say the optional third row is too small for most adults and children, and some write that buyers in need of a third row should consider a midsize SUV like the Nissan Pathfinder. (view more)
Watch the 2014 Nissan Rogue take on winter, including some menacing snowmen. Winter needs a hero. Learn more about the new Nissan Rogue at Nissan.ca
Cadillac Introduces 2015 ATS Coupe
Cadillac today introduced the all-new 2015 ATS Coupe, a quicker and more personal addition to the award-winning ATS product line. Designed to be lighter, more agile and more engaging than its competitors, it extends Cadillac’s product-driven growth and the brand’s tradition of dynamic luxury Coupes.
Cadillac’s first-ever compact luxury Coupe goes on sale this summer, offering drivers the choice of rear-wheel drive or all-wheel drive, and the power from a 2.0L turbocharged four-cylinder or a 3.6L six-cylinder. In all combinations, ATS Coupe takes advantage of its lightweight and strong structure to deliver exhilarating performance with efficiency, with a segment-leading power-to-weight ratio. Did you remember the Cadillac ATS ?
Like the sedan, the ATS Coupe’s driving dynamics are rooted in mass efficiency, which helps make it one of Cadillac’s lightest and most agile models ever – and the lightest car in the compact luxury Coupe segment. The 2.0L Turbo engine is upgraded from the current ATS sport sedan to deliver nearly 14 percent more torque, taking it to 295 lb-ft (400 Nm). This gives the standard ATS Coupe an advantage in power and weight over similarly equipped Coupes such as the BMW 428i.
Greater torque means greater pulling power, for a greater feeling of responsiveness at low speeds, and helps the ATS Coupe achieve an estimated 0-60 time of 5.6 seconds.
The 2015 ATS Coupe rides on the same 109.3-inch (2,775 mm) wheelbase as the sedan, but features its own bodywork. The roof, doors, rear fenders and trunk lid are unique to the Coupe, along with a specific front fascia and front fenders that accommodate a wider track than the sedan. It is also the first production model to wear Cadillac’s revised crest.
The engine lineup includes a standard 2.0L turbocharged four-cylinder and available 3.6L V-6. The award-winning 2.0L Turbo is rated at 272 horsepower (203 kW) and 295 lb-ft of torque (400 Nm). The award-winning 3.6L V-6 is rated at 321 horsepower (239 kW) and 275 lb-ft of torque (373 Nm).
At 136hp/L, the 2.0L Turbo is one of the most power-dense engines in the industry, topping engines from European competitors. It also delivers 90 percent of its peak torque from 2100 rpm to 5400 rpm and the full 295 lb-ft of peak torque (400 Nm) from 3000 to 4600 rpm. The broad torque band is supported by boost levels as high as 18 psi (1.26 bar) in the speed range, which is designed to give the lightweight ATS Coupe an exhilarating feeling of immediate power on demand.
Source, please read more.
Lego Car Project – A full sized Lego car, with an engine made from Lego that runs on air
Super Awesome Micro Project is: A car made of Lego, that drives, has an engine made from Lego which runs on air. (wheels and some load bearing elements are non-Lego)
Super Awesome Micro Project Factoids
• More than 500,000 LEGO pieces were used.
• The car engine is made from standard Lego pieces and runs on air!
• The engine has four orbital engines and a total of 256 pistons.
• Top speed is not very fast, around 20-30km (We were scared of a lego explosion so we drove it slowly)
• It was built in Romania and shipped to a secret location in suburban Melbourne.
• It’s a Hot Rod design, mainly because hot rods are cool.
It is the brainchild of Melbourne entrepreneur and marketing guy Steve Sammartino and Raul Oaida, a self-taught teenage technology genius from Romania who Steve met on the internet. I’m proud to be Romanian.
Speed ad – Mistakes (video)
This campaign aims to reframe the way that people look at their speed when they’re driving. A person may be a good driver but they can’t deny that people do make mistakes – after all, to err is only human. And in life, mistakes are made often.
We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else’s.
In a Safe System no one should pay for a mistake with their life. When we drive, we share the road with others so the speed a person chooses to travel at needs to leave room for any potential error – whether it is theirs or someone else’s. At speed, there is less opportunity for a driver to react to a mistake and recover, and this is the key message for this campaign.
Last year, 83 people were killed and 408 were seriously injured in speed-related crashes.
Most road users recognise the risks of driving at speed and support police enforcement of the speed limit. But these statistics show that drivers don’t always practice this when driving: speed is still a contributing factor in 20% of all fatal and serious injury crashes on New Zealand roads.
This campaign launched on 5 January 2014 and encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error.
I saw a comment on YouTube’s post – “The number of drivers that will slow down after watching this video… ZERO” ?! It’s correct ?
Wild Cheerleaders vs Panda
Three dangerously wild cheerleaders chasing a panda mascot with nerf guns – this is what an ordinary Monday morning turns into as the story develops in Bankrupt’s new music video.
Was produced on behalf of Magyar Suzuki Corporation.
Still hungry? – Director’s Cut
This is your chance to become fan food tester at the Rallye Monte-Carlo. Win a VIP-trip to the start of the new rally season in Monte Carlo.
In the package: Mediterranean sunshine, a peek behind the scenes at the Volkswagen Motorsport team and lots of curry sausages
Mercedes-Benz AMG Vision Gran Turismo – Making Of
The Mercedes-Benz AMG Vision Gran Turismo was developed to coincide with the launch of Gran Turismo 6 and the 15th anniversary of that racing simulator franchise.
A look behind-the-scenes: the many exciting aspects of the Mercedes-Benz AMG Vision Gran Turismo design development.
