
Search for: "Category Archives: All"


BMW 3 Series vs. Audi A4 vs. Mercedes-Benz C-Class: The Ultimate Luxury Sedan Comparison

Toyota Camry vs. Honda Accord vs. Nissan Altima

Toyota Camry vs. Honda Accord

How the Braking System Works in a Car: A Comprehensive Guide

Are Car Engines That Work with Water? A Comprehensive Overview
Audi S5 – “Monster” VIDEO
Audi S5 – “Monster” VIDEO
Sometimes, to tame a monster, you have to unleash one of your own. In an epic battle of wills between man and beast, the powerful 354-hp Audi S5 coupe proves to be the ultimate secret weapon. Prepare to step into the arena as Audi delivers another show-stopping performance.
The all-new Audi S5 Coupe races onto the scene with an exhilarating 354-hp engine, gripping quattro® all-wheel drive with available sport rear differential and inimitable sports car design. And right now, it’s leaving an indelible mark on drivers and enthusiasts everywhere.

MINI Cooper S E Countryman ALL4
“This Day Forward” & Joachim Back marks the launch of the new MINI Convertible
“This Day Forward”: Joachim Back marks the launch of the new MINI Convertible
MINI has launched the third phase of the new MINI Convertible campaign with the release of the short film “This Day Forward”.
Protagonist Jake finds himself in such a situation, in which he has to decide whether to sell his record label in a deal worth millions or reject the offer and continue to pursue his dream in the music business. A total of three episodes, in which Jake relives the day of his decision, show how Jake gradually resolves to follow his heart. The film’s unique narrative mechanism, which reveals different facets and details of the story step by step, creates suspense and visualises the implications of Jake’s dilemma.
With this story, the short film personifies in Jake both the MINI target group’s positive and cosmopolitan attitude to life and the character of the new MINI Convertible – freethinking and open-minded, with a zest for life.
The short film entitled “This Day Forward” was shot on location in and around Miami and the Florida Keys. The Gulf Coast, with its white beaches and palm trees, and the multicultural, open-minded city of Miami correspond to the positioning of the MINI Convertible. The screenplay was written in close cooperation between MINI and the agency WCRS in London; Oscar-winner Joachim Back was directing. The Danish director’s experience with short films makes him the ideal creative partner. With his ambitious cinematic aspirations and love of detail, his work for the MINI Convertible goes far beyond the classic promotional film. His interpretation of the MINI Convertible’s character creates something quite unique.
The fact that the campaign centres on a short film, rather than classic advertising media, underlines the new MINI brand strategy, with a stronger focus on authenticity and content. With a short film, MINI is deliberately distancing itself from regular advertising media and setting a new benchmark. In this way, MINI is responding to the changing needs of its target group, for whom classic advertising is less and less relevant. Instead, the campaign relies on Jake’s relevant and authentic story to convey MINI’s core brand values of passion and a positive attitude to life in an emotional and contemporary way.
“By presenting the MINI Convertible attitude in a unique film, we are able to create a sustainable and authentic experience with an intensity that cannot be achieved in a regular ad”, explains Marc Lengning, head of MINI Brand Management.
The short film is the heart of the global MINI Convertible campaign. The campaign claim “Stay Open” symbolises the diversity of its target group and ties in with the “Always Open” campaign for the previous model. On a rational level, it highlights the possibility of driving the new MINI Convertible with the top down for even longer, thanks to new product features. On an emotional level, it reflects the free-spirited attitude of its target group, which is always cosmopolitan and open-minded.

All-New 2016 Seat ATECA (first suv)
Subaru Legacy
Subaru Legacy
Subaru Legacy awarded by IIHS TOP SAFETY PICK FOR 11 YEARS RUNNING (2006-2016)
