Ford Fiesta Europe’s Best-Selling Small Car in First Quarter of 2013
The Ford Fiesta was Europe’s best-selling small car in March and for the first three months of 2013, according to the latest figures from the world’s leading provider of automotive data and intelligence, JATO Dynamics.*
Fiesta was earlier this year named the best-selling subcompact car globally in 2012 with 723,130 registrations, by automotive data and trends forecasting leader Polk. It was also the best-selling small car in Europe in 2012 according to JATO Dynamics, with European consumers buying 306,405 models in total.
European customers bought Fiestas at a rate of one every 100 seconds during the first quarter for 2013 – 41,600 in March, and 77,800 total in the first three months of 2013 – 14,000 units more than its nearest rival, according to JATO.
Fiesta’s retail share – sales to private customers – in its segment rose by 1.2 percentage points in March**. Incoming orders from customers also increased by 8 per cent in the first quarter, compared to the same period last year.
The new Fiesta offers seven powertrain options that offer sub-100 g/km CO2 performance*** including the 1.0-litre EcoBoost engine, the 2012 “International Engine of the Year”. One quarter of Fiestas sold this year in Europe were equipped with 1.0-litre EcoBoost.
The new Fiesta also features dynamic new exterior and interior styling with benchmark design, craftsmanship and ergonomics, in addition to offering Ford MyKey, which enables parents to place restrictions on younger drivers to promote safety.
The most popular colour to date is Frozen White, chosen by 23 per cent of customers – rising to 40 per cent in Greece – followed by Panther Black and Moondust Silver. Fifty-five per cent of Fiesta buyers have opted for the Charcoal Black interior, including 84 per cent of U.K. customers.
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