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IDEA ERA. The future of the car concept

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IDEA ERA. The future of the car concept

IDEA ERA. The future of the car concept

The term Barchetta, which literally means ‘little boat’ in Italian, is applied to a small, two-seat open-air sports car called the ERA concept introduced by the Italian styling firm IDEA Institute.

Like many past barchettas, the ERA is doorless, meaning drivers and passengers get to do their best Bo Duke impression as they enter the roadster over the doors.

What’s especially impressive is that such a cool design was drawn up, rendered and molded into reality in just 30 days.

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