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Hyundai Live Smart – Sonata Hybrid

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The Sonata Hybrid inspired us to make this commercial with no carbon footprint

How do we show a beautiful country drive without ever turning on the car? With some serious elbow grease and a battery-powered hairdryer, actually.

Through man power, solar power, wind power and in-camera SFX, as well as careful attention to recycling and composting, we reduced our carbon emissions on this shoot by 96% compared to a traditional commercial production, and prevented 8.58 metric tones of CO2 from entering the atmosphere.

For the remaining 4%, Hyundai invested in carbon-offset credits, making this entire commercial campaign with no carbon footprint.

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