The BMW Group has started 2019 with a positive sales result: global deliveries of the company’s three premium automotive brands increased by 0.5% in January, with a total of 170,463 BMW, MINI and Rolls-Royce cars delivered to customers. This is the company’s strongest-ever start to a year, achieved despite the current headwinds affecting the industry in several markets.
January saw BMW brand sales increase by 0.8% to total 149,616 vehicles delivered globally, a new record for the month. Limited availability of some compact models and the current model changeover of the BMW X5 and BMW 3 Series was offset by sales of the BMW X3, which more than doubled (22,818 / +138.3%) and sales of the new BMW X4 (4,397 / +36.9%).
Overall sales of BMW Group Electrified vehicles increased by 1.4% compared with January last year, with a total of 7,234 delivered to customers around the world. This increase was achieved despite limited availability of two key plug-in hybrid vehicles due to model changeovers – the introduction of the new BMW 330e and the new BMW X5 xDrive45e later this year is expected to support further sales growth of the company’s range of electrified vehicles. The BMW i3 is the company’s best-selling electrified vehicle; the introduction late last year of an optional new, more powerful battery helped grow i3 sales in January to 2,598, 30.4% more than in the same month last year. The BMW 530e (fuel consumption combined: 2.2-2.1 l/100 km; power consumption combined: 13.6-13.3 kWh/100 km, CO2 emissions combined: 49-47 g/km) was also a significant growth driver, with deliveries up 82.0% (1,722).
2019 will also see the launch of the MINI Electric – the fully-electric car will be introduced to the public later this year. It looks set to build on the success of the MINI Countryman Cooper S E plug-in hybrid (fuel consumption combined: 2.5-2.4 l/100 km, power consumption combined 13.7-13.4 kWh/100 km, CO2 emissions combined: 56-55 g/km), which grew its sales by 25.7% in January (1,027) thereby accounting for 18.0% of MINI Countryman sales. January deliveries of MINI brand vehicles totalled 20,575 (-1.7%).
Following its eighth successive record sales year, BMW Motorrad began 2019 with a 1.5% increase in sales. In total, 8,578 premium BMW Motorrad motorcycles and maxi-scooters were delivered to customers around the world in January.
BMW & MINI sales in the regions/markets
With ongoing economic headwinds in several significant markets, the BMW Group continues its strategy of prioritising profit ahead of volume.
Mainland China was the company’s main growth driver in January, with a sales increase of 15.5% (63,135) in the month. Much of that growth is due to the full availability of the BMW 5 Series and the locally produced BMW X3, which went into production in China in the summer of last year. As expected, significant model changeovers in the USA led to a sales decrease (20,559 / -6.3%) in the company’s second-largest market, while several European markets continue to be affected by economic headwinds.
Source: BMW Europe
