BMW Group starts year with sales record January
Following its most successful sales year ever, the BMW Group achieved a record numbers of customer deliveries in the first month of the new year. A total of 152,879 BMW, MINI and Rolls-Royce vehicles were handed over to customers around the world in January 2016, an increase of 7.5% on the same period last year.
BMW sales increased by 7.5%, with a total of 133,883 units delivered around the world in January. A variety of models throughout the range achieved significant sales growth. The BMW 1 Series increased sales by 22.9% (12,324) while the new BMW X1 grew sales of that model by 60.4% compared with the same month last year (14,308). Combined sales of the BMW 2 Series Active and Gran Tourers in January reached 8,249 units. The BMW X family remains increasingly popular in all vehicle classes: sales of the BMW X3 increased by 16.6% (10,777) while sales of the BMW X6 increased 24.2% (3,587). The brand’s flagship, the new BMW 7 Series, achieved a 26.3% increase on sales compared with the same month last year – a total of 3,392 were delivered to customers around the world. Globally, 1,255 BMW i vehicles were delivered to customers.
Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s main growth drivers, with sales of that model increasing 49.2% (5,783). The new MINI Clubman’s strong start continued into January with a total of 2,300 units delivered worldwide.
The positive sales trend in Europe continued into January with deliveries of BMW and MINI vehicles increasing by 10.9% compared with the same month last year (61,737). Several markets achieved double-digit growth including Italy (+16.2% / 5,907), France (+18.8% / 5,273) and Spain (+25.5% / 4,417). The region’s two biggest markets for the BMW Group, Germany and the UK, also grew sales in January: 20,009 new BMW Group vehicles were registered in Germany (+2.4%) while UK sales grew by 2.3% (9,453).
The sales result in the Americas was affected by the storms which disrupted large parts of the USA in January. A total of 26,667 BMW and MINIs were delivered in the region in the first year of the month (-2.9%). Although sales in the USA were 4.0% down on the same month last year, deliveries in Canada rose 9.8% (2,280) and sales in Mexico were up 13.0% (1,430).
Deliveries of BMW and MINI vehicles in Asia increased by 9.8% (59,522) compared with January last year. In Mainland China, deliveries rose 8.4% (43,441), sales in South Korea increased 13.4% (4,587) and deliveries in Japan climbed 19.3% (3,833).
BMW Group sales in January 2016 at a glance
| In January 2016 | Compared with previous year | |
| BMW Group Automobiles | 152,879 | +7.5% |
| BMW | 133,883 | +7.5% |
| MINI | 18,867 | +8.6% |
| BMW Motorrad | 7,488 | +19.6% |
The year also began well for BMW Motorrad, which achieved a sales increase of 19.6% compared with January last year. A total of 7,488 BMW motorcycles and maxi-scooters were delivered to customers around the world in the month, making it the division’s best January ever.
Source: BMW Europe
