Sir Chris Hoy helps Nissan #UniteAndExcite on the road to Rio 2016
Nissan has created a new campaign, with the tagline #UniteAndExcite! Nissan has kicked off its #UniteAndExcite campaign with a high-octane film starring six-time Olympic medallist Sir Chris Hoy.
As the official partner of Team GB and Paralympics GB on the road to Rio 2016, following a deal brokered by Fuse, #UniteAndExcite marks the brand’s commitment to helping athletes achieve their goals and launches with a cinematic film which aims to bring to life the winning combination of innovation, determination and support. The #UniteAndExcite campaign will provide fans with exclusive behind-the-scenes access to athletes’ stories and preparation and news of how Nissan’s innovative technology will enhance performance.
Olympian Sir Chris Hoy and Paralympian Richard Whitehead MBE will be ambassadors for the campaign and mentors for a new generation of Nissan-sponsored British athletes. The campaign kicks off with a film featuring Hoy, which is aimed at bringing to life the winning combination of Nissan’s innovation, each athlete’s determination and the support of the fans under the #UniteAndExcite banner. The campaign will also be supported nationwide in dealerships.
