Korean manufacturer Kia, will present at the Frankfurt Motor Show an new urban crossover concept that anticipates the future of the brand.
It will be called KED 10 (Acronym KED 10 means Kia Europe Design 10) concept and production version derived from it aims to overthrow the leader segment, Nissan Juke. Before this miracle to happen, the little Korean crossover will have to overcome other representatives of the class, such as Renault Captur, Opel Mokka and Peugeot 2008.
According to the release Kia concept model aims to address potential segment B with style and tenacity to impose slowly in front of the best selling model in its class, Nissan Juke.
The same press release also stated that the decision on the production of such a car strictly depends on public reaction at the Frankfurt Motor Show.