Audi sets all-time U.S. monthly sales record with 26% gain in June
Audi today announced it sold more vehicles in June 2012 than in any month since entering the U.S. market 42 years ago.
The new all-time monthly U.S. sales record of 12,664 vehicles sold in June beat the prior record of 12,655 vehicles sold in December 2011. June 2012 sales increased 26% over June 2011. The just concluded month also marks the 18th consecutive monthly sales record for the brand, as well as the highest sales numbers registered for the first half of any year at 65,158 in the January to June period. Year-to-date 2012 sales through June represented a 16.5% gain.
Audi executives expressed confidence that sales for all of 2012 will set a new annual record, topping the 117,561 sales mark set last year.
“Our long-term strategy has been to relentlessly achieve realistic levels of sales based on the most advanced lineup in the luxury car market,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “The best is yet to come for this year as new, or substantially updated, models representing about 60% of our sales volume are only now reaching dealerships in the U.S.”
Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 51% YTD and represented 29.1% of total June sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 40% of the Audi June gain.
June sales of the new technologically advanced Audi A6 ranked as the best month ever for the sedan with a 226.8% sales increase for the month and a 140% increase year-to-date. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 60.7% jump in June, and a 21.6% year-to-date gain. The Audi A3 also performed favorably with an increase of 45.5% for the month.
Source: Audi
