BMW i campaign. Born Electric. The BMW i3 Concept & BMW i8 Concept
BMW i delivers innovative mobile solutions that improve urban mobility – inside and outside of the car. In a quest to help shape the cities of the future, we deliver smart services and seamless mobile experiences.
This is the first set of apps you can download today – with more in development for release in the near future.
BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability.
With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.
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