2011 Ford Taurus earns Best Resale Value Award in full-size car category
This is the second consecutive win for the Taurus.
Bell says the vehicle truly impacted the standard full-size car market when it was introduced with a combination of style, efficiency and value.
“The Taurus delivers a great ride with a comfortable interior and is loaded with luxury and safety features such as adaptive cruise control, blind spot indicator and SYNC®,” he said. “Auction transactions for the 2010 Taurus have supported the high residual value forecast we made for this vehicle last year, and all of this resulted in a repeat win for 2011.”
Market share for the Ford Taurus and Taurus SHO has more than tripled since launch, and 90 percent of Taurus sales are with advanced technologies or higher-end series, said Pei-Wen Hsu, Taurus marketing manager,
“The quality of Taurus and Taurus SHO is surpassing the competition, including import brands and premium products,” she said. “And Taurus’ new safety features, such as Blind Spot Information System (BLIS®) with cross-traffic alert and MyKey™; its comfort features, such as multi-contour seats; and the latest driver connectivity technologies, such as SYNC and voice-activated navigation with SIRIUS Travel Link™ are attracting more affluent customers.”
2011 Ford Super Duty earns Best Resale Value Award in full-size pickup category
This also is the second consecutive win for the Super Duty.
“The two new engines in the 2011 Super Duty – a 6.2-liter V8 gas and a 6.7-liter scorpion diesel – provide extra value,” said Bell. “We also are impressed with the all-new six-speed transmission as a replacement for the older five-speed. Add to this potent mix the fact that Ford truck buyers are very loyal to this brand, and you have a perfect recipe for strong resale value.”
Cost of ownership is critical to truck customers, said Mike Murphy, Super Duty consumer marketing manager.
“Resale value is certainly a key component of cost of ownership,” he said. “Many of our customers use their truck for work and in some cases purchase multiple trucks for their fleet, and knowing that their truck or trucks will be worth more than our competitors if they decide to trade it in down the road is a huge advantage for Super Duty.”
Murphy says Super Duty holds its value well because it presents a no-compromise solution for truck customers.
“The 2011 Super Duty has a new powertrain lineup engineered and built by Ford that delivers best-in-class power and fuel efficiency, and the most towing and payload capability in the segment,” he said.
“It also has a new exterior and interior mated with unique technologies – such as SYNC and an LCD productivity screen – that our customers value.
And of course this truck embodies the Built Ford Tough DNA we have in every truck we make. Customers know the Super Duty is durable and will hold up to the pounding they dish out year after year.”
2011 Ford Mustang GT earns Best Resale Value Award in high-performance car category
The 2011 Mustang GT delivers “amazing overall value,” said Bell.
“Ford has done a great job of recapturing the public’s interest and ‘romance’ for the Mustang since the arrival of the Camaro and Challenger,” he said. “The 412 horsepower from the new 5.0, a price near $30,000, and with styling evocative of the original Mustang contribute to its high residual value.
Equally strong and impactful to residual value is the new V6 option with 305 horsepower that offers 31 mpg on the highway at a price around $23,000. Both of these vehicles represent many potential buyers’ vision of the classic pony car – great power and great looks at a great price.”
Resale value is important to sports car customers who tend to make Mustang part of their family, said Mustang Consumer Marketing Manager Jim Owens.
“Customers understand that Mustang has an enduring presence,” he said. “The new 5.0 GT and the 3.7-liter V6 enhance the pony car’s 45-year heritage by offering high performance as well as outstanding fuel economy.”
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