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Hyundai Live Smart – Sonata Turbo

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Hyundai Live Smart – Sonata Turbo

A 4-cylinder Turbo with the power of a V6 controls the road without moving at all

How do you show a powerful car without using any of its power? With a flashlight and a truck façade about 8 inches wide, for starters.

Through man power, solar power, wind power and in-camera SFX, as well as careful attention to recycling and composting, we reduced our carbon emissions on this shoot by 96% compared to a traditional commercial production, and prevented 8.58 metric tones of CO2 from entering the atmosphere. For the remaining 4%, Hyundai invested in carbon-offset credits, making this entire commercial campaign with no carbon footprint.

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