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Audi A1 Street Art Advertising

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Audi A1 Street Art Advertising

A new name, a new segment, a new car. Is there a more fascinating challenge for a car designer?

Bold and surprising design was what the Audi team was aiming for in 2007 when it designed the A1 project quattro for the Tokyo Motor Show and again in 2008 for the A1 Sportback concept for the Paris Auto Show.

Both studies are emotion-packed visions for a new, young target group and the particular requirements of city driving, and have been systematically refined ever since.

The future is almost here: The countdown to the A1 is on Audi A1 Concept

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